Situated in one of the hipster areas of London, OiVita is a small but cosy Italian pizzeria, established by two friends, Nicola and Matteo, who serve an excellent pizza in the Neapolitan style. The room is furnished with simplicity and it is informal.  There is a wooden floor, and the work counter and wood-fired oven are visible. There are not many tables, but they work mostly with take-aways and home deliveries, especially for their regular customers. Apart from the traditional Neapolitan pizzas, baked with sourdough which has been leavened for many hours, OiVita offers its customers the possibility to personalize their pizzas with ingredients of their own choice to create alternative versions according to the customers preferences. The special pizza “alla norma” with fried egg plant, tomato and smoked, salted ricotta is particularly noteworthy. The wine list is small but handpicked, the establishment also offers Italian beers and some cocktails. The service is impeccable; it is friendly and informal with waiters who tend to engage and entertain the customers.